A recent article on https://www.gamespace.com/all-articles/news/how-american-streamers-changing-consumer-behavior-and-gaming-trends/ details how American streamers are changing consumer behavior and trends in the gaming industry. After reading it, I realized how much influence streamers have on shaping player preferences and even the industry itself. Streaming as a phenomenon was originally an entertainment supplement, but now it has become a key element in the process of choosing games. Modern streamers do not just play - they create a community and influence trends. They can literally predict which games will be a hit, which increases their role in marketing. This also affects consumer behavior: if a famous streamer starts playing a certain game, its popularity instantly skyrockets. I think this has become a kind of "new advertising", more organic and personalized than traditional methods of promotion. Streamers, communicating with their audience, influence product choices, creating real cultural phenomena around games. Thanks to this, many games that would otherwise remain in the shadows become famous and sellable.
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Overall, I agree with the findings that streamers play a huge role in shaping trends and user preferences. It is now impossible to imagine the gaming community without streaming platforms like Twitch and YouTube, where popular streamers become real influencers. It is especially interesting how streamers influence consumer behavior. For example, many people start buying games they see on streams without even planning to do so. This can be seen in the example of recently popular indie games that skyrocketed in popularity thanks to streamers. I myself have made more than one decision to buy a game after seeing it on a stream.